James Zahn of therockfather.com said he generally steers clear of complaints about portrayals of dads, but this was "over the top."
"If Clorox were to assign the same '6 Mistakes' to any other sex, race, or group -- there would be major hell to pay," he wrote.
Chris Routly at daddydoctrines.com envisioned dads saying, "I would complain to Clorox about that thing, but I'm too busy betting on red. The baby loves it when I bet on red!"
It's not the first time an insulting depiction of dads comes from a dad. Last year, Huggies took action after an ad infuriated people. Part of the company's response was a Facebook post from a father, using his first name only, who said he was responsible for the ad.
Clorox did not say who wrote this "6 mistakes" piece, who approved it for the website, or whether officials have any assessment of it now.
In an e-mail exchange, spokeswoman Rita Gorenberg said it was "a piece of web content written by a freelance humor writer who helps us on a number of projects. ... We have enormous respect for parents, moms and dads, as they make their way through the early years of parenting. We're in new territory with today's modern families and changing family roles and we appreciate all feedback to help us get it right."
Chris Routly says this one web page does not reflect Clorox's actions in general.
"I know you know better because I've seen the carefully crafted ads that you've produced that try to recognize dads as user of your products, who might be goofy, but at least aren't idiots," he wrote in an open message to Clorox on his blog. "I've seen you engage with some of the brightest voices in the dad-sphere on campaigns that seek to include dads into the picture in a positive way. I know you know better because you are a company made up of people who are moms and dads that know better what modern families look like."
Some people argue that dads, and people of all groups, need to lighten up about stereotypes in general. "The problem these days is everyone has lost their sense of humor," Christine Lee wrote on Huggies' Facebook page last year.
But others say the stereotypes send bad messages to boys and girls, and contribute to assumptions made in society and the court system that dads aren't as good caregivers as mothers.
As far as angry parents are concerned, this "6 mistakes" post boils down to one big one by Clorox.