Morning TV wars through the years

Published On: Apr 02 2012 01:11:42 PM EDT   Updated On: Apr 03 2012 10:58:40 AM EDT

Dueling co-hosts Katie Couric and Sarah Palin are the latest shots fired in a long-running war to dominate the morning show TV market.

Morning TV - Couric Beyonce
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Reuters

Couric began her 15-year "Today" stint in 1991 with Gumbel and his replacement, Matt Lauer, who came on in 1997. The broadcast expanded to three hours in 2000.

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