Brazilian Blowout's label alerts toxic substances

Lawsuit forces Brazilian Blowout to tell consumers about formaldehyde

Published On: Feb 01 2012 08:48:02 AM EST   Updated On: Feb 01 2012 11:03:00 AM EST
SAN FRANCISCO, Calif. -

California's attorney general says the maker of a popular line of hair-straightening products has agreed to alert consumers and stylists that two of its formulations emit formaldehyde gas, a possible carcinogen.
The labeling changes announced Monday are designed to settle a lawsuit the state filed against the company that makes Brazilian Blowout products.

The suit filed in November accused North Hollywood-based GIB LLC of deceptive advertising, because Brazilian Blowout Acai Smoothing Solution and Brazilian Blowout Professional Smoothing Solution were labeled as being free of formaldehyde.

The company has agreed to pay $600,000 in fines and penalties and to have the products tested for all toxic substances at a state lab.

Both the U.S. Food and Drug Administration and the Occupational Safety and Health Administration have been investigating the products.