Krispy Kreme Sells Liquid Doughnuts
POSTED: Friday, July 23, 2004
UPDATED: 12:13 pm EDT July 23,
2004
Krispy Kreme is introducing a doughnut-flavored drink.
The company, coming off a sluggish period of doughnut sales, has launched a line of frozen drinks, including one that tastes like its signature glazed doughnut.The frozen drinks come in three other flavors; raspberry, latte and double chocolate."Just as we did with our new signature coffees, our team took great care in developing four new, great-tasting frozen blended beverages, designed to offer customers an even greater variety of choices and taste experiences," said Scott Livengood, president and chief executive officer of Krispy Kreme.The company is coming off a sluggish period of doughnut sales, blamed in part on the low-carb diet craze.Krispy Kreme has more than 380 stores in 44 U.S. states, Canada, Mexico, Australia and the United Kingdom.
The company, coming off a sluggish period of doughnut sales, has launched a line of frozen drinks, including one that tastes like its signature glazed doughnut.The frozen drinks come in three other flavors; raspberry, latte and double chocolate."Just as we did with our new signature coffees, our team took great care in developing four new, great-tasting frozen blended beverages, designed to offer customers an even greater variety of choices and taste experiences," said Scott Livengood, president and chief executive officer of Krispy Kreme.The company is coming off a sluggish period of doughnut sales, blamed in part on the low-carb diet craze.Krispy Kreme has more than 380 stores in 44 U.S. states, Canada, Mexico, Australia and the United Kingdom. Previous Stories:
- May 25, 2004: Low-Carb Diet Trims Krispy Kreme Profits
- April 14, 2004: Krispy Kreme Eyes Japan
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