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Orlando Predators Unveil Racy Billboard To Fill Seats

POSTED: Wednesday, April 2, 2003
UPDATED: 1:04 pm EST April 2, 2003

The Orlando Predators football team has unveiled a racy new ad campaign in an effort to get more fans to the TD Waterhouse Centre, according to Local 6 News.

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The campaign includes billboards featuring a scantily-dressed female football player with her butt arched in the air.
  SURVEY
Do you think the new Orlando Predator billboard is too racy for Central Florida streets?

Several residents said that the image sends a seductive message and the team has received a few irate phone calls concerning the billboard.

"I believe our product is family, it's more of a PG-13," Predator President Brett Bouchy said. "If you allow your child to see a PG-13 movie then take them to a game. If not, maybe stay at home."

The ad campaign comes on the heels of a new era for the Arena Football League with games on Sunday afternoons. The league also promises a family atmosphere, Local 6 News reported.

Billboard model Kelly Newton does not see a problem with the image.

"I am proud of it," Newton said. "I think it looks great. Everybody needs to realize sex sells. Welcome to America."

Watch Local 6 News for more on this story.

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