Orlando Predators Unveil Racy Billboard To Fill Seats
POSTED: Wednesday, April 2, 2003
UPDATED: 1:04 pm EST April 2,
2003
The Orlando Predators football team has unveiled a racy new ad campaign in an effort to get more fans to the TD Waterhouse Centre, according to Local 6 News.
The campaign includes billboards featuring a scantily-dressed female football player with her butt arched in the air.
Several residents said that the image sends a seductive message and the team has received a few irate phone calls concerning the billboard.
"I believe our product is family, it's more of a PG-13," Predator President Brett Bouchy said. "If you allow your child to see a PG-13 movie then take them to a game. If not, maybe stay at home."
The ad campaign comes on the heels of a new era for the Arena Football League with games on Sunday afternoons. The league also promises a family atmosphere, Local 6 News reported.

Billboard model Kelly Newton does not see a problem with the image.
"I am proud of it," Newton said. "I think it looks great. Everybody needs to realize sex sells. Welcome to America."
Watch Local 6 News for more on this story.
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