League Forces Predators To Remove Billboards
POSTED: Thursday, April 10, 2003
UPDATED: 7:01 am EDT April 12,
2003
The Arena Football League is forcing the Orlando Predators football team to take down all new billboards featuring a scantily dressed female football player with her rear end arched in the air, according to Local 6 News.
The Predators recently unveiled the racy billboards as part of a campaign to get more fans to the TD Waterhouse Centre, Local 6 News reported.
The campaign came on the heels of a new era for the Arena Football League with games on Sunday afternoons and promises of a family atmosphere.
However, several residents said that the image sent a seductive message and the team received several irate phone calls concerning the billboard.
"I believe our product is family, it's more of a PG-13," Predator President Brett Bouchy told Local 6 News when the billboards were unveiled in Central Florida.

The model featured on the billboards, model Kelly Newton, told Local 6 News that she did not see a problem with the image.
"I am proud of it," Newton said. "I think it looks great. Everybody needs to realize sex sells. Welcome to America."
Newton will give out autographed posters of the controversial billboard to the first 10,000 fans at Friday's game in Orlando.
The billboards will be removed Thursday and Friday nights.
Watch Local 6 News for more on this story.
Copyright 2007 by Internet Broadcasting Systems and
Local6.com.
All rights reserved. This material may
not be published, broadcast, rewritten
or redistributed.