First Live Billboard Debuts In Times Square
Models Living On Building
POSTED: Tuesday, July 19, 2005
UPDATED: 12:09 pm EDT July 19,
2005
About 40 models are living on the side of a building as part of New York City's first-ever live billboard.
The three-story display is a new fragrance advertisement from the Calvin Klein Cosmetics Company.
PHOTOS: See Billboard Images IMAGES: More strange images
Pedestrians are able to view the models as they live in the billboard throughout the day and night.
Young models on the billboard have been instructed to create an illusion of a big party 24 hours a day. The billboard features music as well.
The models will work through shifts through Wednesday night. They were reportedly told not to drink on the billboard or perform risque behavior.
Unilever Cosmetics International is the New York-based manufacturer of fragrances for Calvin Klein, Vera Wang, Chloe, Cerruti and Lagerfeld.
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