Beyoncé, Pepsi ink $50 million deal

Beyoncé becomes 'global partner' with soda company

Author: Patrick Santomauro, Producer, psantomauro@wkmg.com
Published On: Dec 11 2012 08:54:14 AM EST   Updated On: Dec 11 2012 09:50:31 AM EST
Beyoncé, Pepsi ink $50 million deal
NEW YORK -

Beyoncé stands to make $50 million through a major deal announced on Tuesday with soda company Pepsi.

According to the deal, Pepsi and Beyoncé will become "global partners," with the company sponsoring her Super Bowl halftime show and her upcoming world tour.

Pepsi also plans to release a limited edition soda can featuring the popular singer's face.

The deal also calls for "collaborative projects," including special advertisements and "cool content," according to Pepsi president Brad Jakeman.

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