Cracker Jack'd offers adults a coffee-infused snack

New snack from Frito-Lay targets adults, contains caffeine

Published On: Nov 20 2012 04:35:08 PM EST
ORLANDO, Fla. -

Frito-Lay, the creator of Cracker Jacks, will be producing a coffee-infused version of the popular snack that contains caffeine and will be called Cracker Jack'd.

USA Today reports that the food company has confirmed the plan to introduce Cracker Jack'd by the end of 2012. The snack is to be marketed toward adults and will be labeled as containing coffee and caffeine, Frito-Lay said in a statement.

Cracker Jack'd will contain snack mixes, popcorn clusters and "Power Bites" wafers. According to USA Today, Frito-Lay said it expects Power Bites will contain about 70 milligrams of caffeine from coffee in each 2-ounce package.

Michael Jacobson, executive director of the Center for Science in the Public Interest, said he believes there is "a new craze in which food manufacturers add caffeine (as a pure chemical or as a component of coffee) to a wide range of products," and that such a craze appears "to violate" FDA's determination that caffeine is "generally recognized as safe only in cola-type beverages at concentrations of 0.02% or less (about 48 milligrams per 8 fluid ounces)," according to the USA Today report.

A Facebook page has been created for the newly-announced snack from Frito-Lay, and has over 150 "Likes."