DAYTONA BEACH, Fla. -

She made history on Sunday, and in the days leading up to the Daytona 500, one thing is certain, Danica Patrick is big business.

"She's the prima donna right now," said Marcy Scott, a race fan from Tallahassee.

Danica Patrick is drawing large crowds to the race track, after she made history on Sunday, after becoming the first woman to win the pole in the Daytona 500. She rounded the Daytona Speedway oval with the fastest speed on Sunday (196.434 mph), Patrick is slated to start next Sunday's Daytona 500 in the front row, on the inside portion of the track, giving her No. 10 GODADDY Chevrolet an immediate logistical advantage over all the other stock cars.

Speedway president Joie Chitwood says they're capitalizing on the publicity.

"We always have a national spotlight on the Daytona 500, it seems like it's a little bit brighter with Danica on the pole position, because again, it's history," he said.