Dove experiment shows women see themselves less attractive than strangers do
Sketches drawn from strangers' view, women's self-perception
Do women see themselves less accurately-- or as less attractive-- then strangers do?
Officials at Dove wanted to find out, and their experiment says yes, they do.
According to the Huffington Post, Dove asked seven different women of assorted ages and backgrounds to be a part of the study. They invited FBI-trained forensic artist Gil Zamora to create sketches of them.
First, the women spent time with strangers, without knowing why. The strangers were then asked to describe the women to Zamora, and he created sketches based on their descriptions.
Then they had the women describe themselves, without knowing what was going on. In the YouTube video you see here, the women used phrases like, "I have a fat, rounder face" or "pretty big forehead." Zamora also created sketches from these descriptions.
Take a look at the results. In each case, the image based on the stranger's description is significantly more attractive.
Dove, owned by Unilever-- is using the campaign with the tagline: "You are more beautiful thank you think."