The popular Dyson vacuum line is joining the Black Friday discount deals.

Dyson known as “the brand that never discounts” is launching its largest sales promotion of the year.

All Dyson technology is 25% off in-stores and online at www.Dyson.com  from Thanksgiving day through Cyber Monday.

The sale will take place from 12:01 a.m. Thursday, Nov. 22 - 11:59 p.m. Monday, Nov. 26.