Facebook released its first ad campaign on Thursday in celebration of hitting the 1 billion monthly user mark.

Mashable reports the social network created a 90-second film, which compares Facebook to chairs, bridges, basketball and other vehicles that bring people together--but doesn't mention hitting the 1 billion mark.

In a blog post, Facebook CEO Mark Zuckerberg added, “For the first time in our history, we’ve made a brand video to express what our place is on this earth. We believe that the need to open up and connect is what makes us human. It’s what brings us together. It’s what brings meaning to our lives.”

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