Halloween Hoodie Campaign hits YouTube

Group says its taking stand against stereotypes

Published On: Oct 10 2012 03:27:19 PM EDT   Updated On: Oct 10 2012 03:34:32 PM EDT
Hoodie Halloween Campaign
ORLANDO, Fla. -

A new campaign is hitting Facebook and Twitter, calling for people to wear a hoodie on Halloween.

The group behind the initiative says they want to take a stand against stereotypes.

[WATCH VIDEO BELOW]

The ad, dubbed the Halloween Hoodie Campaign, features people of all genders and races taking turns putting a hooded sweatshirt over their head.

In the video, all of the participants say, "I'm a black man.  Are you afraid of me?"  Then after pulling the hood over their heads, they say, "Are you afraid of me now?"

The campaign says it forces people to answer if a black man wearing a hoodie is scary.

The movement comes after 17-year-old Trayvon Martin was shot and killed in February by neighborhood watch leader George Zimmerman while wearing a hoodie. 

Zimmerman is charged with second-degree murder in Martin's death.  He has pleaded not guilty.