Marvel, circus to create live arena show
Traveling show opens in July 2014
The people who bring you The Greatest Show on Earth will be taking Spiderman, Hulk, Thor and the Fantastic Four on a worldwide road show.
Feld Entertainment Inc., which produces the Ringling Bros. and Barnum & Bailey circus, along with shows such as Disney on Ice, is announcing a partnership Wednesday with Marvel Entertainment to produce a live arena show.
Marvel Entertainment was acquired by The Walt Disney Company in 2009.
Feld CEO Kenneth Feld tells The Associated Press he expects the show to open in July 2014.
Terms of the deal were not disclosed, but Feld says production costs will likely exceed $10 million.
The Marvel partnership is one of several deals Virginia-based Feld Entertainment has made in recent years to expand its appeal to older kids, especially boys. The company also produces motor sports and monster truck shows.
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