Orlando Police Chief Paul Rooney says officers will be issuing hefty fines Monday if drivers are caught dropping off students illegally at area schools.

“It’s $164 ticket, 3 points, Rooney said. “I know that’s not pleasant but again it is a safety issue.”

Monday marks the start of the 2012-2013 school year for the Orange County Public Schools system.

Rooney says his sweeping traffic safety initiative dubbed “Operation Jump Street,” is based on Local 6's exclusive investigation into Dr. Phillips High School’s morning drop-off routine.

The investigation caught parents leaving students in the middle of Turkey Lake Road to avoid the lines on campus.

After seeing that report Rooney brought in a team of traffic officers along with electronic message boards announcing: “No Student Drop-Off On Roadway.”
The success on Turkey Lake Road led to police surveillance at five high risk high schools including: Jones, Boone, Lake Nona, Edgwater and Dr. Phillips High School.

OPD officers said they issued “numerous citations and numerous warnings.”
Rooney says “Jump Street” was a success and it will be back for the first day of school and beyond.

“We’re hoping that we don’t have to be out there as often because we are needed throughout the city with traffic enforcement,” Rooney said. "But the bottom line is ,it is a high priority for the Orlando Police Department, the City of Orlando and the schools, so we will be out there.”