Friends and family of 15- year-old Danielle Sampson are offering a reward as they try to find the person who shot Danielle last week.
"If you want to get the word out, text it out," said Nouchelle Hastings with Greater Orlando CARES.
They are using an innovative approach trying to get information leading to arrest of Danielle's shooter.
"Give us your number and your email and we are going to immediately send the flyer to you and ask you to send it to 5 different people that you know, especially in this community," Hastings said.
"You get a picture of Danielle and you see the $25,000 award for information that leads to Danielle's shooter," Hastings said.
Hastings said sending the poster viral will go further than any poster can go.
With phones in hand, groups hit the streets, going door to door, telling the story of how Danielle was an innocent bystander caught in the crossfire.
Danielle and her family were driving down North Lane, at Powers Drive stopped to give a friend at the bus a ride when they heard the gun shots.
Sampson's mom turned around to tell Danielle to duck and it was too late -- she had already been shot in the head.
The tragedy has been the talk of the streets, but so far police have little leads to go on.
Baje Fletcher, Sampson's sister, tells Local 6 she met with Orange County Sheriff Jerry Demings Sunday evening to talk about details of the case. Fletcher called the meeting productive, but said she could not elaborate.
She says the family along with OCSO will hold a press conference early in the week to discuss new details in the case.
Meanwhile, Danielle's friends and family will continue walking until their shooter is brought to justice.
A private donor brought the award total to $26,000 for anyone who can provide information leading to an arrest.