News talk radio station WDBO - 580 AM will soon be simulcast on FM radio.
According to the station's website, the 87-year-old station will not change, but will also be broadcast on 96.5 FM beginning at 5 a.m. Friday.
?The decision to simulcast our 24-hour News-Talk format on FM will offer unique radio content to a wider listening audience,? said Cox Media Group Orlando Radio Operations Vice President Susan Larkin. ?Many members of Orlando?s radio audience have never visited the AM dial. The simulcast of WDBO on FM allows us to penetrate twice the previously available listening audience to serve our local community as well as our advertisers.?
Larkin said Cox anticipates significant ratings growth.
WDBO's new home is the former home of 96 Rock, which earlier this year began playing more modern rock over its typical classic rock programming and changed its name from 96.5 WHTQ.
?We want to thank all of our 96 Rock fans and advertisers for supporting the station over the years, and we invite you to listen to FM 96.5 & AM 580 WDBO for your weather, news and talk,? said Larkin. ?We also invite you to listen to our sister station, 98.9 WMMO for some great rock music.?
According to a news release, WDBO is home to talk show hosts Neal Boortz, Clark Howard, and Sean Hannity.