ORLANDO, Fla. -

Whole Foods Market, the nation's largest natural and organic grocer, announced today that it will eliminate plastic gift cards and replace them with cards made from paper and responsibly-harvested wood.

No joke.

The company that brought us healthier foods, personal, and household products is now bringing us a healthier gift card.  The new paper cards are 50 percent post-consumer waste. Both the paper and wood gift cards are certified by the Forest Stewardship Council and have a lower carbon footprint, are reusable, recyclable, compostable, and require less energy to be produced.

The grocer's plastic cards will still be accepted but phased out over time.

"We are constantly looking for ways to reduce our environmental impact and further our green mission efforts. Moving away from plastic gift cards is one way we can help make a difference," said Chris Jensen, gift card team leader for Whole Foods Market. "We want to make gift giving not only as simple as possible but also environmentally friendly."

Whole Foods says it will continue to offer recycling services at its stores for its own branded gift card and cards from other retailers.  To date, more than 265,000 plastic gift cards have been recycled and kept out of landfills, according to the company.