WINTER PARK, Fla. -

Halloween costumes have gone to the dogs, literally. The National Retail Federation estimates that this Halloween, consumers will spend $370 million on their pets.  That's up from $310 million last year.

Brian Wettstein is co-owner of the Doggie Door on Park Avenue in Winter Park.  He says customers are already getting their pets ready for this year's Dog Halloween Contest on Park Avenue. He says on average, customers pay between $20 and $48 for pet costumes.

"Well this is an affordable luxury that you're taking care of family member so it makes people feel good, their animals feel good.  they have a good time with it and that's nice for people in this economy," he said.

Wettstein says bumblebees and pumpkins are always popular.  This year The Doggie Door is also carrying pirate, frog and Batman costumes.  You can also find everything you need to dress your dog up like a bride or groom, jester or witch.  And Wettstein tells Local 6 more costumes will be arriving throughout the month.

The Park Avenue Dog Halloween Costume Contest is October 28. After the competition, dogs trick or treat on the Avenue.

"It's literally the happiest day of the year on Park Avenue," Wettstein says.