ORLANDO, Fla. - Officials announced on Friday that Broadway productions will be coming to the new Dr. Phillips Performing Arts Center after a year of negotiations.
The Dr. Phillips Center and the Broadway Consortium, comprised of Broadway Across America, PTG-Florida and Florida Theatrical Association, will have a 5-year co-presenting partnership to bring Broadway to the Center, beginning with the 2014-2015 opening season.
"I think that because of the nature of this community this could be one of the truly great performing arts center in the entire united states," said Miles Wilkin of Broadway Across America.
The details of the deal have not been released, but officials said the different groups will share the risk, splinting profits on successful shows and dividing losses on events that lose money.
"The thing I believe in in my business career is win/win," said Jim Pugh of Dr. Phillips Center for the Performing Arts. "If I win you win."
Another result of the new partnership is that while will eventually close the Bob Carr Performing Arts Center, the theater will stay open longer than initially planned.
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