Carnival teams up with Brevard County sunscreen company
'Ocean Potion' partners with cruiseline
Ocean Potion sunscreen is ready to set sail with the largest cruise operator in the world.
Carnival Cruise Lines announced that they will be teaming up with Cocoa-based Ocean Potion to bring cruisers an on-board promotional experience.
"They approached us and through a couple of meetings we just saw it was a perfect partnership," said Valda Corayat, Vice President of Marketing for Sun and Skin Care Research.
This is the first time Carnival Cruise Lines has joined forces with a sun-care company. The branded partnership will include fun ways to boost skin-care awareness, all while amping up guest's excitement through on-deck sponsored activities.
"So we'll have a gallon jug of Ocean Potion available for the sun lovers to enjoy and while they're doing that they'll be doing sun trivia and a lot of games on-board," Corayat said. "When they're looking to depart the ship at port-of-calls we'll also have samples distributed."
Four Carnival ships will participate in the initial promotion, including two Port Canaveral-based ships -- Sunshine and Liberty. The other two ships are the Breeze from Miami and the Triumph from Galveston.
"This allows us to reach more consumers, as well as, giving our consumers a true branded experience where they get to use the product at the point that they're enjoying themselves the most," added Corayat.
The promotion will kick off on-board the Miami-based Carnival Breeze this Sunday.