Carnival teams up with Brevard County sunscreen company

'Ocean Potion' partners with cruiseline

Author: Justin Warmoth, Reporter, jwarmoth@wkmg.com
Published On: Jan 09 2014 06:10:04 PM EST   Updated On: Jan 09 2014 07:32:07 PM EST
oceanpotion
BREVARD COUNTY, Fla. -

Ocean Potion sunscreen is ready to set sail with the largest cruise operator in the world.

Carnival Cruise Lines announced that they will be teaming up with Cocoa-based Ocean Potion to bring cruisers an on-board promotional experience.

"They approached us and through a couple of meetings we just saw it was a perfect partnership," said Valda Corayat, Vice President of Marketing for Sun and Skin Care Research.

This is the first time Carnival Cruise Lines has joined forces with a sun-care company. The branded partnership will include fun ways to boost skin-care awareness, all while amping up guest's excitement through on-deck sponsored activities.

"So we'll have a gallon jug of Ocean Potion available for the sun lovers to enjoy and while they're doing that they'll be doing sun trivia and a lot of games on-board," Corayat said. "When they're looking to depart the ship at port-of-calls we'll also have samples distributed."

Four Carnival ships will participate in the initial promotion, including two Port Canaveral-based ships -- Sunshine and Liberty. The other two ships are the Breeze from Miami and the Triumph from Galveston.

"This allows us to reach more consumers, as well as, giving our consumers a true branded experience where they get to use the product at the point that they're enjoying themselves the most," added Corayat.

The promotion will kick off on-board the Miami-based Carnival Breeze this Sunday.