A company has designed a fur coat made out of male chest hair.
Arla, a milk company, commissioned the eccentric coat that they are dubbing "Man-Fur Coat."
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According to The Huffington Post, the limited edition coat costs $3,200 and takes up to 200 hours to put together.
The company designed the coat to promote their chocolate milk drink Wing-Co.
According to the company's website, the drink is designed to appeal to men in their 30s and 40s.
It is also reported that the coat is meant to be a statement protesting against emasculating fashion.
"We commissioned the Man-Fur Coat as a wake-up call for the nation's gents," a Wing-Co. spokesperson told Digitalspy.com.