LAKE BUENA VISTA, Fla. -

Disney's Hollywood Studios in Central Florida added to the "Frozen" frenzy by offering a daily character procession, sing-alongs and a nightly party based on the hit animated movie.

"Frozen Summer Live" -- a character-driven procession down the park's Hollywood Boulevard with Anna, Elsa and Kristoff -- will run through Sept. 1, each day at 11 a.m.

There's also a new sing-along show, a dance party, "Frozen"-themed fireworks, a polar playground, ice skating rink and ice carving demonstrations. You can also build your own Olaf, get skating lessons and enjoy frozen treats.

"Frozen" tells the story of how Anna and Elsa overcome Elsa's terrible power to turn everything into ice and snow. It's become the fifth-highest grossing film of all time, raking in $1.2 billion in box office earnings worldwide.

The park is offering a VIP package deal for Frozen fun at $59 for adults and $34 for kids on top of regular park admission. The deal includes reserved viewing for special events and a VIP dessert party before the fireworks.