Flagler County leaders are hoping a Big Apple advertisement will lead to a big tourism boost for the county.
The county has a ten second ad running on a 520-foot screen in the middle of Times Square. The ad features the tag line "Business to Beaches" and shows a businessman trading in his suit for some time surfing.
Flagler County was given the chance to run the ad at a discount after a last minute cancellation. It runs 18 times a day mixed in with other commercials. Funding for the commercial is being split between the County's Economic Development Department and the Tourist Development Council.
The ad will run for the next three months.
Click here to watch the ad.