A venti or tall peppermint latte at Starbucks will cost $4.75. The same drink at McDonalds will is $3.19 and Wawa $2.99.
I asked Barbara Menke would you pay 475 for a cup of holiday coffee? Barbara says, “yep I would I love Starbucks.”
While Nancy Groves says, “I wouldn't pay and I don't like Starbucks.”
So what's the bottom line?
You may think you know what you have a favorite-- but for these folks-- a blind taste test proved they may want to try something new.
Once our testers realized the difference in price most agreed they would opt for the cheaper cup of coffee.