America's most desired brands

Published On: Oct 19 2011 03:44:26 PM EDT   Updated On: May 15 2012 12:33:25 PM EDT

The science of "neuromarketing" sheds some light on why we buy what we do.

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Proctor & Gamble

You might be surprised to see something as simple as toothpaste high on the list, but researchers think the familiar brand is a comfort.

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