A new H&M store is now open at The Mall at Millenia.

The store opened its doors at noon Thursday.

It is a 21,400-square-foot store on the second level of the mall, where Forever 21 used to be. That store is now closer to Macy's.

H&M has a garment recycling company and all customers who brought clothing to donate were entered to win $50-$100 store gift cards.

H&M also gave away T-shirts and Access to Fashion Passes valued between $10 and $300 to the first 200 customers at the new store this morning.

This store marks the third Orlando location.