Publix ranked No. 3 in Harris Poll consumer survey

Publix is ranked among the top companies in the U.S.

Publix No.3 in Harris Poll consumer survey.

Based on a Harris Poll, Publix was voted the No. 3 most reputable company of the top 100 most visible national companies in a new consumer survey.

The Lakeland-based grocer earned a reputation quotient at 82.78 out of 100, just under Amazon at 86.27 and Wegmans at 85.41. In last year’s survey, Publix was No. 6 in the nation.

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To note some other big company names, Apple came in at No. 5 and The Walt Disney Company came in at No. 7. 

Year after year, Publix has been hailed as the No. 1 supermarket for customer satisfaction, one of the Fortune’s 100 Best Companies to Work For and one of its Most Admired Companies (1994-2017) and is very involved in each community of its store locations.

Publix has received the highest score for supermarket pharmacies in the J.D. Power 2008-2009, 2010-2014 and 2016 U.S. Pharmacy Study out of 11 supermarket pharmacies. It earned the Highest in Customer Satisfaction with Supermarket Pharmacies honor in eight out of the last 10 years by J.D. Power.

On the back end of the reputation ratings were Chipotle (No. 84), Comcast (No. 90), Volkswagen Group (No. 91), Bank of America (No. 95) and Wells Fargo (No. 99).

According to the RQ study, the biggest risks to corporate reputation are intentional wrongdoing or illegal actions, lying or misinterpreting the facts about a product or service, and intentional misuse of financial information for financial gain. Other risks to reputation damage include security or data breaches; unfair workplace conditions and culture, including workplace discrimination; product recall due to contamination; and poor leadership conduct. This is noted by Well Fargo’s decline because of its fake accounts scandal, the Volkswagen scandal, and airbag maker Takata causing recalls, forcing it to be in last place (No. 100).

The Harris Poll Reputation Quotient identifies movement, trends and insights in a changing corporate reputation landscape and reveals reputation ratings for the 100 most visible companies in the U.S., as perceived by the general public. 

The survey is completed by 23,633 adults in the United States. It analyzes brand reputation in six areas of interest: products and services, financial performance, workplace environment, emotional appeal, social responsibility and vision and leadership.

To see the full report from Harris Poll, please click here.


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