A start-up company in San Francisco is getting a lot of attention for the service it offers--men for rent.

The company, called ManServants, will offer well-polished men for rent who can be anything from a personal assistant, to a bodyguard, to a cabana boy, according to Mashable.

Co-founder Dalal Khajah said in a Mashable interview the service is completely PG, and there is rigorous training for the employees and a strict code of conduct that must be followed.

ManServants will be a service available to men and women, but the founders are expecting mostly women clients.

The company has been in beta testing for months, and expects to launch this fall.