Monday marked the first day of valet parking at Downtown Disney, a new service which will run through the holiday season until Jan. 1 of next year.

Valet parking will cost $15 per customer and will run from 4 p.m. until 2 a.m. daily. Downtown Disney customers will either check in with the valet to retrieve the car or simply just text a designated number when they're ready to go.

Disney hopes that valet parking will help accommodate the influx of holiday shoppers and visitors, and said regular parking will still be complimentary.