Authorities in Volusia County are searching for four "colorfully, well-dressed" women accused of stuffing cellphones into their underwear before fleeing in a BMW.
The robbery occurred around 12:30 p.m. Thursday at the Verizon Wireless store at 20 S. Nova Road in Ormond Beach.
According to police, a store clerk was assisting a customer when the women entered the store and began "browsing."
The clerk eventually realized that all the women entered an open storage room, and he saw them stuffing merchandise into their purses and undergarments, police said.
The clerk confronted the women, but they exited the store and got into a dark gray or silver BMW, possibly a 5 Series with an unknown Florida tag.
The women were described as ranging from 23 to 35 years old.
Store surveillance video captured the incident.