The Philadelphia Eagles owner said that if the team does not do better than the 8-8 record it posted last year, coach Andy Reid would be fired, the Philadelphia Daily News reported.
Eagles owner Jeffrey Lurie said on Thursday that he expects substantial improvement this season and another 8-8 season would not be enough for Reid to keep his job.
"No, it would not," Lurie said, according to the Daily News.
Lurie backed off that a little bit when asked whether that would still apply if the Eagles were hit with a rash of injuries.
"I'm not going to make blanket statements...I guess if two-thirds of the team is not playing, there's always exceptions," he said.
But there was no doubt that, barring extreme circumstances, another .500 season would not cut it.
Reid's current contract expires after the 2013 season, and Lurie said he would not consider an extension until after the season.
"I live to evaluate everything," he said. "...I reflect and analyze afterward."
Reid's son Garrett died during the summer, but Lurie said the team's personal feelings for Reid and his family situation would not be a factor in determining Reid's job status.
"He will always have our sympathy and support," Lurie said. "But this is a business. You're there to win and win big. You have to separate the two."
Lurie said the dissolution of his marriage would not change the team's ownership status. Christina Weiss Lurie would remain one of the team's limited partners. However, Lurie said he retains all of the key decision-making power, including the decision on Reid's future.
Lurie also said he believes the Eagles have "all the ingredient" to get to the Super Bowl.