Forbes reported in May that of the $130 million the PGA Tour gave to charity last year, most of it went to the WGF -- whose main purpose is to promote golf.
"It's important for golf to have a good reputation in the court of public opinion and not be viewed as a sport for the privileged few played on private clubs by the affluent few," Mona said.
"It's not that game at all but it gets perceived sometimes to be that kind of sport."
That point of view might get temporarily sidelined while the game's stars are in the thick of FedEx Cup action.
But while the vast sums on offer might turn some of the public off, seeing golf's top players battle it out with such huge prizes at stake is a surefire way to get viewers to turn on. More than 30 PGA tournaments this year offer a winner's purse of greater than $1 million -- by contrast the European Tour lost several events from its calendar this year due to the downturn.
And the bigger the prize pot, the more money that drips down through the system, says Mona.
"I think it makes a very strong statement about the health and vitality of the golf industry when you have these world-class brands who want to associate with golf," he added.
"They're willing to put up significant sums to be associated with those events, and the players have the opportunity to play for the kind of money reflects very favorably on golf.
"I always say there are two economies in golf. There's the participation economy which is about the everyday golf facilities, trying to attract golfers and current players to play as much they can.
"Then there's the entertainment side of golf too and that's where the professional tours come in. that relates to the interest of the game.
"If we can enhance interest in the game that can lead later down the line to participation. We also know that interest in the game spawns what you're seeing over the next few weeks.
"When people come out to an event itself or tune in on TV, that's why the Barclays of this world affiliate with those events.
"It certainly an indicator of the health of the industry for sure."