'Bloody' Billboard Warns Drivers
Fake Blood Pours Down Picture Of Boy When It's Raining
POSTED: Wednesday, July 8, 2009
UPDATED: 5:20 pm EDT July 8,
2009
A controversial billboard is reminding motorists to slow down while driving in the rain.
The New Zealand billboard shows a child's face, which "bleeds" when it rains.
The billboard is part of a new safety campaign.
When it's not raining, the billboard shows a boy's face, but when it pours, so does the fake blood. A banner on the ad says "rain changes everything, please drive to the conditions."
Police said there have not been any traffic deaths in the area since the billboard went up.
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