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'Bloody' Billboard Warns Drivers

Fake Blood Pours Down Picture Of Boy When It's Raining

POSTED: Wednesday, July 8, 2009
UPDATED: 5:20 pm EDT July 8, 2009

A controversial billboard is reminding motorists to slow down while driving in the rain.

RAW VIDEO: 'Bloody' Billboard

The New Zealand billboard shows a child's face, which "bleeds" when it rains.

The billboard is part of a new safety campaign.

When it's not raining, the billboard shows a boy's face, but when it pours, so does the fake blood. A banner on the ad says "rain changes everything, please drive to the conditions."

Police said there have not been any traffic deaths in the area since the billboard went up.
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