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Winn-Dixie unveils 'Down Down' pricing

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Winn-Dixie has announced it's lowering the prices on hundreds of items.

The slash in prices is all a part of "Down Down," its newly launched pricing program that aims to cut the cost of living for customers by bringing prices down and keeping them that way, WJXT reports.

“We know that almost one in five people in the Southeast are relying on food subsidies to feed their families every week. It is therefore not surprising that our customer surveys report that ‘affordable prices’ is the most important requirement from a grocery store,” said Ian McLeod, President and CEO of Southeastern Grocers -- home of Winn-Dixie. 

Starting on Wednesday January 6th, 2016, customers can find some of their favorite items for prices up to 50% off. Winn-Dixie is cutting the price on over 400 items that include bread, chicken, fresh produce, dairy, meat, dry, frozen and home goods. Listed below are just some of the discounts:

Sanderson Farms Whole Chicken was $1.49/lb, now $1.00/lb

Reduction: 33%

Sanderson Farms Chicken Breast was $4.00/lb, now $2.50/lb

Reduction: 38%

Winn-Dixie Sliced White/Wheat Bread (1 loaf) was $1.99, now $1

Reduction: 50%;

Winn-Dixie Granulated Sugar (4lb) was $2.35, now $2

Reduction: 15%

Winn-Dixie Shredded Sharp Cheddar (8oz) was $3.59, now $2.50

Reduction: 30%

Winn-Dixie Crinkle Cut French Fries (8oz) was $2.99, now $2.00

Reduction: 33%

Customers can easily spot the discounted items by looking for the Big Red Hand throughout the store.

Winn-Dixie says these cuts are what customers say they need and want the most and they understand one in five families get some sort of subsidy these days and they want to keep shoppers happy.