Shoppers expected to spend this much money on holiday gifts in 2018

PwC says robust job market will prompt big spending

By Daniel Dahm - Digital Manager

ORLANDO, Fla. - It's beginning to look like a robust holiday shopping season.

According to a survey from PwC, a consulting firm, Americans will spend an average of more than $1,200 on Christmas and other gifts in 2018, up 5 percent from last year.

Analysts say the booming job market is a big reason for the positive shopping forecast.

High-earning millennials are expected to be the biggest spenders, according to the survey.

 

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