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It turns out, you can buy love -- and it's not cheap!

Consumers expected to spend $18.2 billion this holiday, NRF says

15.8%-- The percentage ofwomen who buy flowersfor Valentine's Day.
15.8%-- The percentage ofwomen who buy flowersfor Valentine's Day. (iStock/Liliboas)

Valentine's Day is expected to be a costly one this year, according to the National Retail Federation.

The NRF projects that U.S. consumers will spend $18.2 billion on their valentines this year.

Over $4 billion will spent on jewelry alone, with another $2 billion on flowers, according to the NRF.

The NRF also expects consumers to to spend money on cards, clothes and a nice evening out with their valentines.

The average consumer is expected to spend about $136.57 for Valentine's Day this year, which is down from last year's record high of $146.84, according to NRF. Last year's total spending was also a record high at $19.7 billion.

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