Health care ads raising eyebrows

Ads target children, younger crowds

By Tara Evans - Executive Producer
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A new set of controversial health care ads have hit the Internet-- and they're targeting kids and teens.

The ads, all posted on, emulate the famous "Got Milk?" ads to promote selecting insurance under the Affordable Care Act.

According to the Huffington Post, the ads were put out by Colorado Consumer Health Initiative and ProgressNow Colorado Education. The ads reference pop-culture behavior, including the drinking of alcohol, working out, keg parties, casual sex and traditions including pumpkin-carving.

One ad, called "Let's Get Physical" focuses on birth control.

"OMG, he's hot!" the ad reads. "Let's hope he's as easy to get as this birth control. My health insurance covers the pill, which means all I have to worry about is getting him between the covers. I got insurance."

To see more of the 21 ads, click here.

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