Report: Powerful gun control PSAs spark controversy

Ads by Moms Demand Action show children holding assault weapons

By Tara Evans - Executive Producer
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Ad from Moms Demand Action for Gun Sense in America. The ads, part of a campaign called "Choose One," were designed by GREY advertising agency.

A new set of PSAs that are being released from the organization Moms Demand Action for Gun Sense in America are being called controversial because they feature children holding assault weapons to make their point.

According to the Huffington Post, the organization's founder, Shannon Watts, said the ads are designed to show "the absurdity of our country's current lax laws and weak regulation of guns."

The first ad was released on Monday, and features Trina Schart Hyman's illustrated version of The Little Red Riding Hood alongside an assault weapon. The caption on the photo says: "One child is holding something that's been banned in America to protect them. Guess which one."

It turns out that version of the classic tale is what has been banned; it is no longer allowed in two California school districts because the girl brings her grandmother a bottle of wine.

There are two other ads that are set to be formally launched later this week. One of the compares the weapon to dodgeball, which was recently banned in a New Hampshire school district because of concerns related to violence and bullying.

The final ad features Kinder Surprise eggs, which are chocolate eggs that have little toys inside them. Those are banned under the Food, Drug, and Cosmetic Act of 1938 and by the Consumer Products Safety Commission.

The Huffington Post also reports Watts has said her organization is not advocating for a ban on guns, but rather, a middle-ground solution.

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