SeaWorld launches 'Turtle Trek' mobile game

Proceeds from in-app purchases help conservation

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ORLANDO, Fla. - SeaWorld has launched their first mobile game called "Turtle Trek" in which users guide a sea turtle into the water with a theme reflecting a new attraction at the theme park.

According to the news release, players of the new mobile game help a sea turtle navigate through the perilous seascape and conquer a variety of challenges, some dangerous and some light-hearted. Characters including Shamu the killer whale and Nyah the green sea turtle help players collect treasures and to fill virtual sticker books with the ocean friends they meet throughout the game.

The mobile game also offers educational benefits by sharing fun facts about sea animals. As players collect stickers from their adventures, more facts and photos become available to them.

The game is free in the App Store, but additional purchasable content is available. A portion of the proceeds from purchasable content will be donated directly to the SeaWorld & Busch Gardens Conservation Fund.

The game's name and theme reflect the newest attraction at SeaWorld Orlando that opened this past April. The attraction blends up-close encounters with live sea turtles and manatees with the world's first 3D, 360 degree domed theater. In the attraction, guests get a "turtle's eye view" of the world as they are surrounded on all sides – and even above – by the hyper-realistic 3D film that is journey of a special sea turtle named Nyah.

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