Stitch Fix chooses clothes for you, delivers to doorstep

New trend allows women to shop with stylist for $20 a month

By Eryka Washington - Investigative Reporter

A new trend is allowing busy women to shop without leaving their home and without even having to choose their items. The company delivers to your doorstep. Keep what you like and send the rest, or all of it, back for free.

[WEB EXTRA: Click here for more information on Stitch Fix]

"I'm not that great at picking outfits," said Ashley Haley, who just received her order from Stitch Fix. "I'll say, 'Just give me whatever is on the mannequin.'"

She said typically she finds something in her box she likes, but every now and then, she said, "Some of the shirts have been a little more snug than I like, or maybe not as long as I like."

Haley relays that information to the Stitch Fix stylist for her next order and recommends one consistent stylist.

"I'm not sure I'm getting the same stylist each time. I think that would be a great suggestion for them, then it would feel a little more personalized," she said.

Here is how Stitch Fix works:

  • Fill out an extremely detailed questionnaire about yourself, including measurements of height, weight and waist size
  • Select prints you like or want to avoid, like animal or floral prints
  • Check off if you wear accessories
  • Inform them of how much you typically spend

"That information that you give us is actually helpful for us to make sure we are going to have the right assortment when you get a fix," said Katrina Lake, CEO of Stitch Fix.

Lake credits her company's growth to very enthusiastic and satisfied customers.

"I don't know if we have any secret sauce in it aside from just (that) we are offering a service that helps women live their lives better. We are saving her time, giving her confidence," Lake said.

In each box are five items selected just for the customer.

Local 6 producer Lauren Sweeney received a Stitch Fix box full of items to fit her taste and style.

While she kept two items, a dress they sent was too big. She had just bought a similar pair of jeans for less, which raised the question, can the items be found cheaper online?

Local 6 found Kut from the Kloth Skinny Jeans on eBay for $39. Through Stitch Fix they cost $78.

The 41 Hawthorne wrap dress couldn't be found online in purple, only in black for $49. The Stitch Fix cost is $68.

The exact La Sample tank top in the Stitch Fix box was $48 and also couldn't be found online, but similar tops in the same brand were $44.

Stitch Fix uses your feedback on fit and cut to price better and to know what you love and hate.

But Haley said the convenience is priceless.

"When I saw I could actually afford my own stylist for $20 a month, I thought, 'This is the best fit for me, working from home, 40-plus hours as a single mom,'" she said.

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