Toys 'R' Us designs new tablet computer for kids

Device includes 50 free apps for games, education

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ORLANDO, Fla. - Toys "R" Us announced on Monday that it's launching its own tablet computer designed for kids.

The device, called tabeo, is a 7-inch, multi-touch tablet featuring 50 free, pre-installed apps tailored for education and entertainment. 

"Over the past year, we've spent considerable time talking to parents and children to determine what features and functions they really want in a kids' tablet, resulting in tabeo," said Troy Peterson, vice president, divisional merchandise manager, Toys"R"Us, U.S.

Peterson said the tablet, available next month, was designed with integrated parental controls that offer the flexibility to customize levels of Internet access for each member of the family.  For parents who want to limit their child's online time, tabeo can be set to only allow access on certain days or during certain hours. If children bypass tabeo's built-in Internet browser, parents will receive an email alert to notify them that their children may browsing in an unfiltered environment.

"We are proud that tabeo offers robust and flexible parental controls that can help protect children as they surf the Internet, and we are pleased to offer the tabeo App Store, which features only kid-safe content carefully curated by the Toys"R"Us team," said Peterson.

Apps include AlphaTots, Operation Math, iStorybooks, Angry Birds and Fruit Ninja.

The tablet will go on sale at Toys"R"Us stores nationwide on Oct. 21 for $149.99.  The device runs on Google's Android software.

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