U.K. department store debuts look book with unconventional models

Uses range of 'real women' models

By Tara Evans - Executive Producer
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It's long been the subject of controversy; the use of extremely thin models. But one United Kingdom-based department store has debuted a new look book shucking the conventions.

Debenhams just released their Spring 2013 look book, and it's chock full of women that look like 'real' women. The department store has been in the news before in the past for banning the use of airbrushing and using plus-sized mannequins in store windows.

But the "High Summer Look Book" includes women under five feet tall, three models over the age of 40, a woman who is an amputee and women over six feet tall. There's also a size 18 model in a two-piece swimsuit, notable even for plus-size models because the standard for plus-size models generally falls between sizes 8 and 14.

According to the Huffington Post, Debenhams wrote on their blog: "Here at Debenhams we believe that anyone can look fabulous in our range – which is why we've decided to break with convention…
By becoming the first high street retailer in the UK to promote its latest fashion collections by using models in a diverse variety of ages, sizes and looks – the imagery in our ‘High Summer Look Book' turns its back on the industry norm of young thin models."

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