Kiffin believes Ole Miss can produce consistent success

Full Screen
1 / 8

Copyright 2019. The Associated Press. All rights reserved

Lane Kiffin responds to reporters questions at a news conference, after being introduced to Mississippi fans as their new NCAA college football coach, at The Pavilion, a multipurpose arena on the campus in Oxford, Miss., Monday, Dec. 9, 2019. Kiffin was previously, the football coach for three years at Florida Atlantic. (AP Photo/Rogelio V. Solis)


OXFORD, MS – Lane Kiffin is back in the Southeastern Conference vowing to lead Mississippi the kind of consistent success it has lacked for much of its history.

“We didn’t come here to be good,” the new Ole Miss coach said Monday. “That’s not why we’re here today. We came here to be great.”

Kiffin agreed to a four-year deal worth $16.2 million, including $3.9 million in 2020. He takes over for Matt Luke, an Ole Miss alum who was fired after going 15-21 in three seasons.

New Ole Miss athletic director Keith Carter said at the start of this coaching search that he wanted to find someone who could command a room and galvanize a fan base that had grown tired of losing.

Carter believes he found that person in Kiffin, a former Tennessee and Southern California coach who just led Florida Atlantic to its second Conference USA title in the last three years. Kiffin went 26-13 at Florida Atlantic and owns an overall record of 61-34 in eight seasons.

The excitement of Ole Miss’ fan base about Kiffin was evident from the reception he received, with a crowd gathering to watch his plane land in Oxford well before his introductory news conference.

“A lot better than another tarmac experience that I had,” Kiffin quipped in reference to the time he got fired as Southern California’s coach near the team plane after a 2013 loss to Arizona State.