ORLANDO, Fla - Former University of Central Florida football player and current Kansas City Chief offensive guard Jah Reid has decided to sue UCF for using his image and name without compensation or his permission.
The former Knight that first joined UCF as a true freshman back in 2006 became a big threat on the gridiron through his career that lasted through 2010. He was drafted the following year by the Baltimore Ravens in the third round of the 2011 draft.
Now, with UCF continuing their Rise and Conquer Campaign under head coach Scott Frost, Reid claimed that the Knights have been using his “image, name and/or likeness in perpetuity.” The lawsuit Reid and his attorney has filed claims that as an amatuer athlete, Reid was never allowed to accept any endorsement deal of any kind.
According to the lawsuit, since at least the spring of 2016, UCF and the Rise and Conquer campaign has “significantly profited off the unconsented use of Mr. Reid’s name, likeness and image.” The lawsuit also claims that the defendants have also used his name, likeness and image for advertising and other commercial purposes.
The most notable offense according to the lawsuit came in the spring of 2016 when the school advertised Reid’s name and image for the Rise and Conquer football camp it will be hosting throughout June. The advertisement showed three images of Reid playing football as well as a message to the public that said, “Come to camp and have the chance to earn an offer like Jah Reid.”
The camp’s dates run throughout the month, running on the 4, 10, 11 and 16-18. Reid’s attorney reached out to UCF and the Rise and Conquer campaign, but allegations of the violation were denied and a letter sent to the Rise and Conquer campaign has not yet been responded to.
Reid and his attorney have requested that Reid should be paid “a reasonable royalty” in the amount of $200,00, plus “exemplary and/or punitive damages in the amount of $600,000."
During Reid’s time at UCF, Reid gained extra time to practice by redshirting after joining the team, leading to his eventual success on the field as an offensive tackle, where he played 51 total games, being named to the All-Conference USA First Team two times.
After joining the Ravens in 2011, Reid helped the 2013 team win Super Bowl IXVII. Reid then found his next home in Kansas City, where he currently plays for the Chiefs. He has played in 22 games for Kansas City up to this point.
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