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Hold the Mayo! Florida town changes name to Miracle Whip

City reaches agreement with Kraft Heinz-owned mayonnaise-alternative

Mayo, Fla.
Mayo, Fla.

MAYO, Fla. – Mayo, Florida, is holding the mayo, at least for a few days.

The mayor of this tiny town of less than 1,500 residents announced Saturday that the city is switching its name to "Miracle Whip."

But it's a joke.

Videographers for the Kraft Heinz-owned mayonnaise-alternative wanted to capture the shock of residents when they heard that the name of their town is being changed to a corporate brand.

The town's elected officials said they will let residents in on the joke after a few days, but not before street signs and the name on the water tower have been switched out.

However, an open-government advocate said elected officials may have violated Florida's Sunshine Law by reaching the deal with Miracle Whip behind closed doors.

Mayo is located between Jacksonville and Tallahassee.