Local 6 Theme World: Flacco arrives: The latest athlete 'Going to Disney World'

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By Ken Pilcher - Producer
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He led the Baltimore Ravens to victory in Super Bowl XLVII in New Orleans. So where did he go now? C'mon you know the answer to that question.

Disney just sent down this image of Joe Flacco leading a Super Bowl Victory parade down Walt Disney World's Main Street, USA.

The parade was delayed more than an hour over a late flight. But there was Flacco -- taking part in a time-honored Disney tradition. A tradition that earned Flacco an estimated $6,000 per word for saying "I'm Going to Disney World" as he was still on the field of victory. True to form the ad (and a sister ad for Disneyland) started airing just hours later.

Flacco is the star of the 46th version of the spot.

So where did Disney's "What's Next?" campaign come from? An innocent question from former Disney CEO Michael Eisner's wife, Jane.

According to Eisner's 1998 book "Work in Progress" -- the Eisners had dinner with aviation legends Dick Rutan and Jeana Yeager during the grand opening of Disneyland's Star Tours in 1987. The pair had just become the first to fly around the world without stopping or refueling the month before. Jane Eisner asked what they planned to do next, and Rutan said "Well, we're going to Disneyland."

Jane Eisner later told her husband she thought it was a great ad slogan. She was right.

The first spot aired hours after Super Bowl XXI. New York Giants quarterback Phil Simms became the first featured athlete a month later.

Piece of trivia: the Super Bowl has been the catalyst for the most "I'm going to Disney World" spots (26 and counting.)

Here's a link to our last Theme World Blog entry  on the End of an Era at Disney.

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