Many top entrepreneurs will tell you the idea for their businesses came from realizing a need people have and seeking to fulfill it. For Pink Stork founder and CEO Amy Upchurch, the need was her own struggle with difficult pregnancies after she found out she was pregnant with her fourth child.

Building a business: How one female CEO turned difficult pregnancies into opportunity

Many top entrepreneurs will tell you the idea for their businesses came from realizing a need people have and seeking to fulfill it. For Pink Stork founder and CEO Amy Upchurch, the need was her own struggle with difficult pregnancies after she found out she was pregnant with her fourth child.

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