Dr. Phillips Center 'war room' ready for 'Hamilton' ticket sales

Tickets for award-winning Broadway show go on sale Friday

By Amanda Castro - Reporter/Anchor

ORLANDO, Fla. - It's almost time for fans of the musical "Hamilton" to rise up and get their tickets to see Broadway's hottest show performing in Orlando next year.

There will be 24 performances at the Dr. Phillips Center for the Performing Arts from Jan. 22 through Feb. 10.

The Broadway show, written by Lin-Manuel Miranda, tells the story of one of America's founding fathers, Alexander Hamilton -- through music and awesome choreography. The Grammy award-winning show is based on Ron Chernow’s biography of "Hamilton." It features a score that blends hip-hop, jazz, blues, rap, R&B and Broadway.

Tickets officially go on sale Friday at 9 a.m. Lorri Shaban, a spokesperson from the Dr. Phillips Center, said they're calling the big day their "Super Bowl."

"It's truly going to be one of the most exciting days at the Dr. Phillips Center and everyone is really excited for it," Shaban said.

Shaban said all of the departments at the center have been meeting for more than a year in preparation for the big day of ticket sales.

"So we're able to kinda learn from other markets and utilize best practices here when it comes to buying tickets," Shaban said.

News 6 was at the center when staffers met for the final in what Shaban calls their "war room." She said it was one final get-together to make sure everything is ready.

"We're really making sure that we're all communicating together and that we're developing plans that will result in a great experience for our guests," she said.

Shaban said the center is selling a limited number of tickets at the box office. Officials with the Dr. Phillips Center are encouraging people to buy their tickets online at drphillipscenter.org/Hamilton.

For guests purchasing tickets online, Shaban said they will be placed in a virtual waiting room and randomly selected to purchase tickets.

"Our IT and strategy departments have added some additional software capabilities so that when people come in, they actually go park in a waiting room. That will allow us to take many more people in the transactional queue," she said.

To make the process as efficient as possible, the Dr. Phillips Center encourages guests to set up an account on its website to store their contact information and payment information.

Shaban is also warning people to be careful when purchasing tickets from other websites.

"The only way to purchase legitimate and very good prices for tickets is to do so at http://www.drphillipscenter.org," she said. "If you've searched recently for Hamilton tickets online, you've probably seen many, many tickets on sale. Unfortunately those are not really tickets. Those are promises to buy tickets on your behalf from third-party resellers."

It's unclear how fast the tickets will sell.

"The team is ready. The entire facility is ready and we're excited to welcome our guests," Shaban said. 

Shaban also encourages people to follow the Dr. Phillips Center on its social media channels for updates throughout the ticket sale.

"We will be providing live details and live information to people that are wondering do we still have tickets, should they come down, is anything wrong with the site. All of that information will be available through social media," she said.

Performances on Saturdays will be at 2 p.m. and 8 p.m., and Sunday’s matinees are at 1 p.m. with an evening show at 7 p.m. There are also shows every day of the week, except Mondays, at 8 p.m.

Prices for seats range from $76.50 to $199.50. There will also be a digital lottery for 40 seats during all of the performances for $10.

The Dr. Phillips Center said it will also sell a limited number of tickets after Friday's big sale, but the details of the release are unknown. Guests are encouraged to regularly check the website for ticket information. 

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